Monthly Archives: March 2019

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Honda civic in a row

National Automotive Policy: Will it affect Honda car buyers in Malaysia?

Category : News

The Malaysian government reviews the national automotive policy from time to time, and is contemplating imposing conditions on the import of foreign vehicles. While the country is in favor of free trade, certain conditions are still in discussion.

Do you know that the Malaysia automotive industry contributes about RM40 billion of Malaysia’s GDP? At the same time, the industry employs more than 700,000 people nationwide, comprises 27 OEMs (vehicle manufacturers), and has established an estimated 53,000 aftermarket and over 600 part and component suppliers?

It’s a huge market and industry. In fact, the Malaysian automotive industry is the third largest in Southeast Asia, with an annual production of more than 500,000 vehicles.

Although the automotive industry in Malaysia primarily serves domestic demand, and only a several thousand vehicles are exported annually, the export of parts and components that are made in Malaysia had grown over the years, and they are a huge contributor to Malaysia GDP (over RM11 billion).

2014 was the last time a review was done on the policy, but the condition of the automotive sector has since changed a lot, not only in Malaysia but globally. This time around, the National Automotive Policy will review additional elements in terms of promoting electric and hybrid cars.

**The policy will cover all areas of the automotive industry, from supply chain, human capital and development of charging facilities.

One thing’s for sure: the National Automotive Policy has created uncertainty, especially whether the government decides to maintain the Energy Efficient Vehicle (EEV) programme that provides incentives for fuel efficient, hybrid and electric vehicles.

What is the definition of Energy Efficient Vehicles?

Energy Efficient Vehicles are vehicles that meet a set of define specification in terms of carbon emission level (g/km) and fuel consumption (l/100km).

For example, Honda Jazz hybrid produces 1.8 litre naturally aspirated levels of output and has fuel consumption of 4.0 litres per 100 kilometers. The Honda Jazz hybrid price in Malaysia starts from RM76,316 depending on the model.

In 2018, 18,754 hybrid cars were sold, compared to 13,650 units in 2017. So it will be great if the Energy Efficient Vehicles (EEV) programme continues to support all industry players.

Honda Civic rim

Will National Automotive Policy affect Honda car buyers?

The simple answer is no. This is because Honda Motor Company sell both imported and locally assembled units in Malaysia. Moreover, Honda has 21 percent market share and is one of the top selling foreign brands in Malaysia.

Honda car assembly plant in Pegoh has been operating since 2003. At this moment, they are producing seven models:

Besides, it also assembles hybrid variants of the Jazz and City respectively, with the Jazz hybrid being the first in the class to be manufactured in Malaysia.

Additionally, various Honda Malaysia promotions are available from time to time for new Honda vehicles. This includes goodies such as Honda rewards, exclusive gifts, cash rebates, making Honda cars extremely attractive among Malaysian buyers.

For after sales service, with a wide network of Honda service centers in Malaysia, Honda car buyers are best known for enjoying superior services and total peace of mind when it comes to vehicle maintenance.

The National Automotive Policy is still pending for further announcements, and we will have to wait to learn more about it. Let’s hope that the Energy Efficient Vehicles (EEV) programme continues to support all industry players and increase the use of Energy Efficient Vehicles (EEV).


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New Honda HR-V Remains No.1 In Compact SUV Segment, Achieves Three Months Sales Targets Within One Month

Category : News

Petaling Jaya, 28 February 2019 – Honda Malaysia (or the Company) today announced that the New HR-V has received bookings of more than 8,500 units up to date. With the official launch in January 2019, the bookings increased exponentially, achieving over three months’ target within one month with close to 4,000 bookings recorded. Since its launch, Honda Malaysia has delivered more than 3,000 units of the New HR-V to its customers. The New HR-V also dominated 87% of market share in the Compact SUV segment as of January 2019 and remains No.1 position as the segment leader.

Based on the New HR-V sales recorded by region to date, Klang Valley contributed the highest sales at 47% where the stylish New HR-V proved to be fitting for urban driving. The Southern region recorded 18% of total sales while the Northern region also contributed 18%.

The Passion Red Pearl was the new colour option offered by Honda Malaysia and the New HR-V was the first model to feature the colour. The Passion Red Pearl colour appears to be the favourite among the customers, representing 28% of overall sales for the New HR-V.

The New HR-V is offered in four variants, the Hybrid, RS, V and E. The Petrol variant is powered by a 1.8L SOHC i-VTEC engine combined with Honda’s Earth Dreams Technology Continuous Variable Transmission (CVT) that delivers a fun-to-drive experience.

Honda Malaysia Managing Director and Chief Executive Officer Mr. Toichi Ishiyama said, “The HR-V has grown in popularity since it was first launched back in 2015. The line-up of variants offered in the New HR-V was targeted and planned to meet the demands and requirements of customers for performance, fuel-efficiency and practicality. We are glad to see that the New HR-V has been overwhelmingly received by Malaysians. I would like to extend my appreciation to all the New HR-V owners for their support in making this achievement possible. Honda Malaysia will continue to uphold our commitment to offer quality products which are user-friendly, practical and promotes the ‘Joy of Buying’ for our customers.”

Mr. Ishiyama also added, “The top of range variant which is the New HR-V RS has been well accepted in the market despite its first introduction in Malaysia. The RS variant with its stylish features such as 18-inch Dual-Tone Alloy Wheels, Sporty Design Front Grille, black front and rear bumper on top of the new driving feature Variable Gear Ratio (VGR) steering system has been well received especially among the male target market. We are pleased to note that the New HR-V remains the best in its class, appealing to the market with its compact yet spacious interiors which is comparable to a C-segment vehicle.”

As the first marque to introduce a Hybrid in the Compact SUV segment, the New HR-V Sport Hybrid with intelligent Dual-Clutch Drive (i-DCD) system appeals to customers who are looking for performance and fuel efficiency in a Compact SUV package. Its 1.5L DOHC i-VTEC engine with Direct Injection combined with 7-Speed Dual-Clutch Transmission and Integrated High Power Motor provides quick and engaging vehicle performance with excellent fuel efficiency. The combined output of the engine and motor assisted by the High-Power Lithium-Ion Battery provides Hybrid power that is equal to a 2.0L engine performance – offering a fun and dynamic driving experience.

The New HR-V is designed to cater for a sophisticated personality appeals to young adults, families as well as professionals and executives. Its practical and functional features include the Multi-Utility Cargo Space which offers class leading cabin space has been overwhelmingly received by both urban and sub-urban customers in Malaysia.

Standard safety features in the New HR-V are Six Airbags, Emergency Stop Signal (ESS), Vehicle Stability Assist (VSA), Hill Start Assist (HSA) and ISO Fix. The New HR-V is also setting new benchmark in the Compact SUV segment by introducing value added features such as Multi-Angle Rearview Camera, 8-Way Driver Power Seat (V & RS), full leather seats (V & RS), Honda LaneWatch camera (V & RS), Cruise Control and Paddle Shift.

Customers can visit any of Honda’s 98 Authorised Dealers nationwide to view, test drive and place a booking for the New HR-V. For more information, please call Honda’s Toll Free number at 1-800-88-2020 or log on to www.honda.com.my

The New HR-V achieves three months sales target within one month with more than 3,000 units delivered to customers since its launch.

Malaysia is the only country outside Japan to introduce the New HR-V Hybrid equipped with advanced Sport Hybrid i-DCD.


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so march happiness