Category Archives: News

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Honda Malaysia Retains No.1 Spot For Non-National Brand For Three Consecutive Years

Category : News

Petaling Jaya, 23 January 2018 – Honda Malaysia Sdn. Bhd. (or the Company) has continued to retain its No. 1 position for Non-National segment for three consecutive years and strongly maintain No. 2 position in overall TIV for two consecutive years from 2016 to 2017. The Company also announced that all of its CKD models ended 2017 by taking the lead in their respective segment.

In 2017, the Company recorded total sales of 109,511 units, setting an all-time high record in the history of Honda Malaysia since it was established in 2003. This is also the first time that Honda Malaysia achieved sales of more than 100,000 units and also the highest that a Non-National brand has ever achieved in Malaysia. Since 2003 and in the span of 14 years, Honda Malaysia has sold more than 730,000 units of vehicles, bringing the Joy of Driving to Malaysia.

Despite the challenges in the market last year, Honda Malaysia recorded highest sales with 11,221 units sold in December. The overall sales for 2017 increased by 19% compared to the 91,830 units recorded in 2016. The Company managed to capture 19% market share, the highest ever achieved in Honda Malaysia history, and an increase of 3.2 points from 2016.

In 2017, Honda Malaysia launched 6 new models. The 2017 models introduced are BR-V, City, Jazz and Jazz Hybrid, City Hybrid, CR-V and All-New Civic Type R. The City emerged as Honda’s best-selling model in 2017, contributing 27% of total sales, followed by HR-V at 17%, BR-V at 16% and Civic at 14% respectively. In the Hybrid segment, the Jazz Hybrid and City Hybrid contributed 2% to the total sales of Honda Malaysia despite being on sale for only 4 months and the two models are leading the overall Hybrid segment.

Throughout 2017, Honda Malaysia expanded its presence and penetration in East Malaysia, which contributed more than 7,500 units to the total sales achieved. Sales for East Malaysia in 2017 increased by 33% compared to 2016. BR-V was the best-selling model in East Malaysia.

Besides increasing sales and customer base, Honda Malaysia is also mindful of the importance of its after sales service. Last year, the Company introduced Honda Pride with the aim to create awareness amongst Honda customers on the benefits of after sales services and to increase customer satisfaction. With 12 specially designed benefits such as 5 years warranty with unlimited mileage, genuine parts and comfortable dealer showroom, Honda Pride is dedicated to the customer’s experience of top quality services in after sales from the moment they step into the dealership. The Company increased the number of dealerships in 2017 to cater to the expanded customer base and to continue providing excellent after sales services. In terms of service intake, Honda Malaysia recorded more than 1,150,000 vehicles serviced in 2017, up 13% from the approximately 1,021,000 vehicles serviced in 2016.

Managing Director and Chief Executive Officer of Honda Malaysia, Mr. Toichi Ishiyama said, “Honda Malaysia achieved outstanding sales achievement in 2017, and we dedicate this milestone year that we have experienced to all our customers, business partners, dealers and Honda associates. It has been an exciting year for Honda and the outstanding results we achieved would not have been possible without the strong support of all Malaysians and the Malaysian Government.”

“Reflectively, we are pleased to note that with the maturing Malaysian market, customers responded well to the various Next Generation Advanced Technologies we introduced such as Honda SENSING, Turbo and Sport Hybrid i-DCD. The Sport Hybrid i-DCD made history during their introductions as Malaysia is the only country outside of Japan to introduce the technology. It was also the most affordable Hybrid to be introduced in the market. Honda was also the first brand to introduce the SENSING technology into mass models such as the CR-V and New Accord. Ultimately, we strive to bring the joy of ownership to all our customers,” concluded Mr. Ishiyama.

Moving forward towards the next milestone, Honda Malaysia will strive to provide high-quality products and excellent after-sales service that continues to exceed customers’ expectations.

Honda Malaysia Sales Result (2003-2017)
Year Sales Unit
2003 17,087
2004 24,862
2005 27,462
2006 26,529
2007 28,480
2008 32,491
2009 38,785
2010 44,486
2011 32,482
2012 34,947
2013 51,550
2014 77,487
2015 94,902
2016 91,830
2017 109,511

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Launching of Civic Type R

Category : News

You are cordially invited to our Butterworth Honda Showroom for the launch of the latest Honda Civic Type-R.
Launching is only available at Honda Sports Dealers.

Date: 9th November 2017
Venue: Butterworth Honda Showroom, Lot 79, Jalan Bagan Jermal, 12300 Butterworth, Pulau Pinang.

See you there!


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We are the Appointed Dealer for the Civic Type-R!

Category : News

We are proud to be selected as the appointed dealer for the Civic Type-R! It is now open for booking. Visit Formula Venture’s showroom today!


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Honda Malaysia Introduces The New City That Further Elevates B-Segment Benchmark

Category : News

Setia Alam, 2 March 2017 – Honda Malaysia continues its momentum of elevating the benchmark in the automotive market with the introduction of the New City today that is set to excite Malaysians with this B-segment leader equipped with C-segment features.

Speaking at the launch ceremony, Honda Malaysia Managing Director and Chief Executive Officer, Mr. Katsuto Hayashi said, “The New City comes with a lot of value-added features without price increase and I am proud to have kept our word to provide Malaysians with ‘A New City that has C-segment features at B-segment price’. I am confident that these three variants will be able to attract more upgraders and replacement car buyers.”

Since the launch of the 4th Generation City in March 2014, the City has been the leader in the B-segment Sedan category with more than 100,000 units on Malaysian roads, equivalent to almost 40% of Honda Malaysia’s sales in three years.

The New City maintains Honda’s signature 1.5L i-VTEC engine mated to the advanced Continuous Variable Transmission (CVT) developed under Honda’s Earth Dreams Technology to provide the ideal balance of driving performance and fuel efficiency.

The interior of the New City is developed under Honda’s “Man Maximum, Machine Minimum” design principle that maximizes space for driver, passenger and goods. The 4th Generation City is a model of ultimate comfort that rivals D-segment models. The 536 litre trunk space is not only bigger than C-segment models, but also on par with some D-segment sedans. In terms of practicality, the New City’s 60:40 foldable rear seats provide convenience to owners on different occasions and make the New City a sedan with hatchback utility. The 4th Generation City has already set the benchmark in terms of spaciousness with its “D-segment space in a B-segment size”, and with the New City, this is strengthened further through the value-added features that are being offered.

To reinforce City’s position at the forefront of its segment in terms of safety, Honda Malaysia has made available Vehicle Stability Assist (VSA), Hill Start Assist (HSA) and Emergency Stop Signal (ESS) safety features standard across all variants. On top of that, Smart Entry with Push Start Button, LED Daytime Running Lights (DRL), Auto Retractable Door Mirrors and Dual Tone Alloy Wheels have been made standard across all variants as well.

For the highest specification which is the V variant, value-added C-segment features such as LED Headlights with LED DRL, LED Front Fog Lights, LED Taillights and Ducktail Spoiler integrated with LED Brake Lights are made available. This variant also comes with Leather Seats and 8 Speakers, which give an overall premium sedan feeling. The Paddle Shift and Cruise Control enhance the enjoyment of driving of the New City while the Multi-Angle Reverse Camera provides more convenience to New City owners. Six Airbags will give New City owners peace of mind when on the road. All in all, owners of the New City will now be able to enjoy features of a C-segment sedan in their trendsetting B-segment sedan. All these new features are in addition to the outstanding comfort, spaciousness and thoughtful functionalities of the 4th Generation City.

The New City which comes with numerous enhancements and advanced standard features is available in three variants of S, E and V, where the S variant is now actually an improvement of the previous S+ variant. Most importantly, Honda Malaysia has managed to remain the price to be the same for E and V variants while the S variant is slightly lower than the previous S+ variant.

Despite these major enhancements in the features of the New City, the price for the E and V variants remain the same at RM84,600 and RM92,000 respectively; while the price for the S variant is reduced by RM1,000 from the previous S+ variant price to RM78,300 even with more safety offerings and advanced features. Honda Malaysia will continue to excite the market with value for money products topped with value-added advanced features.

Honda Malaysia has set a target of 2,000 units per month. With the launch of the New City alongside the All-New BR-V and two other new models to be launched soon, the company is confident of achieving its 100,000 units target.

To add a touch of sportiness and individuality, Honda Malaysia is offering the Honda Genuine Accessories Package for the New City which is priced starting from RM820.

The warranty for the New City will be maintained at 5 years with unlimited mileage at 10,000km service intervals at any of the 88 Honda dealers nationwide. Apart from that, Honda Malaysia is rewarding Honda customers, especially New City owners, in their 3S (Sales, Service, Spare Parts) Promotion whereby Honda customers get to enjoy 2 years of free service (parts & labour)*. The 3S Promotion is also applicable for all new Honda cars registered via the 88 authorised Honda dealers from 1 March 2017 until 30 April 2017.

The New City is available in 5 colours of Lunar Silver Metallic, Dark Ruby Red Pearl, Taffeta White, Modern Steel Metallic and Crystal
Black Pearl.

For more information on the New City, to book a test drive or to know more on the 3S Promotion, customers can visit any of the 88 authorised Honda dealers nationwide or call Honda’s Toll Free number at 1-800-88-2020, or log on to www.honda.com.my.

*Details of the Promotion and terms and conditions are available on the Honda website at www.honda.com.my

Honda Malaysia Managing Director and CEO Mr Katsuto Hayashi (R) and President and COO En Roslan Abdullah (L) with the New City

Honda Malaysia Managing Director and CEO Mr Katsuto Hayashi

Honda Malaysia Group Vice President Mr Akkbar Danial

Models posing with the New City


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